“ If your consumers aren’t reading blogs or using RSS, and won’t be for the next three years, then these social technologies don’t call for significant investments,” writes Rebecca Jennings, Forrester senior analyst and lead author of the report. “Instead, focus on experimental spending to interact with the small percentage of your audience that is engaged, even if competitors appear to be investing heavily. It’s not about which companies can get the most advanced social technologies up and running first — it’s about achieving worthwhile engagement with your target audience.
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European social networking report: http://www.netimperative.com/news/2008/march/10/european-social-networking-report
(with also an interesting typification of social network users)
